Vara Tech
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B2B Sales Automation in Pune, India

An outbound sales engine, built and run for you.

Vara Tech is a B2B sales automation and AI outreach agency in Pune, built and backed by ErayaSoft LLP, running done-for-you outbound sales and Zoho CRM operations for SME and mid-market companies. AI runs the engine. Our people steer it. Governance keeps it honest.

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Outbound we run for B2B teams
IndiaoraPurpleboxHub-FlxWayTernLuminova IndiaoraPurpleboxHub-FlxWayTernLuminova
What we run for you

One engine, built around how B2B actually sells.

Not a dashboard you operate. A complete outbound system we build, run, and govern for you, from first list to booked call.

Find the buyers worth your time.

We define a precise ICP, source verified accounts and contacts (with phone numbers, not stale guesses) so your effort goes where deals actually come from.

  • A sharp ICP built around real buying signals.
  • Verified contacts across more than one channel.
  • Ownership of entire data is with you.
Account targeting212 matched
M
Modular furniture brandDesign and build, Pune
94%
A
Architecture studioCommercial interiors, MMR
88%
F
Fit-out contractorRetail, West India
81%
D
Design-led developerHospitality, Pan-India
76%

Outreach written for one person at a time.

Every email is hyper-personalized and under 80 words, built from what the buyer actually cares about, tied to what you sell. The kind that gets read, and answered.

  • AI-drafted from real research, never templates.
  • An observation, a tension, a reason to reply.
  • Sent at volume, every single week.

A Zoho CRM that is actually alive.

We build and wire your CRM around your real sales process, then track every open, click and reply, so nothing sits in a contact graveyard and you always know what to do next.

  • Zoho built around how your team sells.
  • Engagement tracked and synced automatically.
  • Clean pipeline stages, no leads slipping away.
Pipeline and engagementthis week
Contacted
Procurement, Indiaora
Founder, WayTern
Replied
Architect, Hub-Flx
Call booked
Head of Projects

Governed like clockwork.

A weekly cadence keeps data clean, follow-ups on time, and zero leads slipping through the cracks. You get honest reporting on what is working, every week, not every quarter.

  • A weekly review cadence and clear reporting.
  • Follow-ups tracked, nothing forgotten.
  • One source of truth your team can trust.
Weekly operating reviewMonday
New accounts sourced and scored Done
Outreach sent and logged in Zoho Done
Replies routed to your team Done
Follow-ups scheduled for the week Queued
Report shared with the founder Queued
The shift

From referral-dependent to a pipeline you own.

The average B2B team places 400 calls to sign 1 deal. The problem was never effort. It was direction: who to call, when to call, and what to say. Most teams sit on the left. We move you to the right, a system that does not depend on luck or who you know.

Stage 1

Referrals only

Growth depends on who you know and who remembers you.

Stage 2

Ad-hoc outreach

The odd blast to a bought list. Mostly ignored.

Stage 3

Systematic outbound

Researched targeting and personalized sending, weekly.

With Vara Tech

An engine run for you

Built, operated and governed, week after week.

 
Build it in-house
With Vara Tech
Setup
Months of hiring and tooling
Live in a couple of weeks
Who runs it
You manage another function
We run it from end to end
Personalization
Generic templates at best
Every email researched, under 80 words
Reporting
You find out next quarter
Honest numbers every week
Cost
Salaries, tools and ramp-up
One predictable engagement
Results

Proof, not promises.

30+
Qualified meetings in under 60 days. Indiaora, travel vertical.
47.6%
Email open rate for a B2B software client. Industry average is 22%.
Bain & Co.
A closed deal for Spherule Foundation. The engine reaches the most guarded buyers.
100K+
Outreach emails analyzed across campaigns.
Case study, Purplebox

Putting a modular-furniture brand in front of the right architects.

We built an ICP of design and architecture decision-makers, sourced verified contacts, and ran a hyper-personalized outreach sprint. Every email was tied to the recipient's recent projects, not a generic pitch.

15+qualified conversations
5+%reply rate

"They did not hand us a tool and walk away. Vara Tech ran our outbound like it was their own company, and the right conversations started showing up."

SK
Suhail KanchwalaDirector
The question every founder asks first

"Can't I just use HubSpot or Outreach for this?"

You can. If you have a trained sales team, a clean data source, three months to configure the system, and the budget for per-seat licensing on top of implementation, it might be right for you.

Most Indian B2B founders don't have any of those things. They have a product, a target market, and a team that's already stretched.

 
Sales software
Vara Tech
What you get
A subscription to a tool
A working pipeline
Who runs it
Your team
Vara Tech
Prospect data
Extra cost (Apollo, ZoomInfo)
Included
Setup time
6 to 12 weeks
10 to 14 days
First meetings
3 to 6 months
3 to 4 weeks
Designed for
Teams of 20 to 200 reps
Any B2B founder

Sales software gives you the wheel. Vara Tech drives.

See how we compare to HubSpot, Outreach, and Salesloft →

How it works

From kickoff to booked calls, in weeks.

01
Step one

We map your buyer

Together we lock your ICP, build a verified target list, and agree the angles that will land.

02
Step two

We build your engine

Zoho CRM, automation and tracking, wired end to end and ready to send.

03
Step three

We run outreach and read the signals

Hyper-personalized emails go out every week, each one written for the person receiving it. Every open, click and repeat visit is tracked. Genuine interest is flagged the same day and followed up with a message about their business, not ours.

04
Step four

Your team calls warm, never cold

A LinkedIn connect makes your name familiar before anyone dials. Your team speaks only with engaged prospects, with full context in hand. You sell. We govern the pipeline and report every week.

Questions

Straight answers

What exactly does Vara Tech do?
We act as your embedded sales engine. We define your best-fit buyers, source verified contacts, set up your Zoho CRM, and run hyper-personalized outreach every week, so qualified conversations land on your calendar without you building an in-house team.
Are you an agency or a software product?
We are a done-for-you sales-operations partner. We use AI and automation under the hood, but you do not buy a tool and figure it out. We run the engine for you and report on results.
Why not just buy an AI sales tool and run it ourselves?
You can buy the tools. What you cannot buy off the shelf is the operating system around them: the ICP research, the human judgment on what your brand says to a CEO, the daily cadence with your team, and the weekly governance that keeps data clean and follow-ups on time. Tools do not build pipeline. Operated systems do.
Which CRM do you work with?
Zoho CRM is our primary platform. We set it up, wire in automation and engagement tracking, and tailor it to how your team actually sells.
Do you work with our existing RevOps setup?
Yes. Vara Tech slots into your existing revenue operations structure, whether you have a dedicated RevOps function or not.

We use Zoho CRM as the system of record, define your ICP, build verified prospect lists, and run hyper-personalised outreach. Your pipeline data stays clean, your CRM stays current, and you get a weekly report so visibility across the funnel actually improves.

If you are building your RevOps foundation from scratch, we can help you set that up as part of onboarding, so your outbound engine and your reporting infrastructure are aligned from day one.
How soon can we start seeing conversations?
Setup usually takes a couple of weeks to map your ICP and build the engine. Once outreach goes live, replies and qualified conversations build from the first sending cycles.
Do you work with companies outside India?
Yes. We are based in Pune, India, and have run outbound for clients targeting international markets across several verticals.
What do we need ready before starting?
Two things. Clarity on what you sell and to whom. And one salesperson on your side to make the calls, because we deliver warm and hot prospects every day with the reason to call attached, and your SDR turns those into conversations. We build and run everything that happens before the dial. Your person closes the loop.
Is this SDR outsourcing?
No. SDR outsourcing rents you people, and people come and go. We bring the part that stays: the system, the process, the AI, and the governance built into your sales workflow. Your SDR makes the calls, but the engine that finds the right buyers, warms them, tracks every signal, and keeps the pipeline honest belongs to your business. When a salesperson leaves, the system does not leave with them. Your attrition stops being a sales problem.
How is this different from a typical sales development setup?
A typical sales development hire spends months ramping. We deploy a tested ICP, data, AI-personalized outreach, and CRM governance from day one, so qualified conversations start landing in weeks, not quarters.
Get started

Ready to build a pipeline you actually own?

Book the free 30-minute Sales Diagnostic. We look at your current outreach and show you exactly where the pipeline is leaking. No fee. No slides. No hard sell.

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WhatsApp
+91 84848 57426
Email
parthi@vara-tech.com
Office
Pune, Maharashtra, India