Case Study 01 · Travel & Tourism

From zero outbound to 30 qualified meetings. In under 60 days.

One B2B founder. Zero prior outbound infrastructure. A full sales system — CRM, AI agents, governance, and an outreach engine — designed, built, and handed over in two months.

30+
Qualified meetings booked
in under 60 days
15%
Average reply rate
(vs. 2% industry standard)
60 days
From zero to full pipeline,
system handed over

How the pipeline actually got built.

No campaign-in-a-box. No copy-pasted Western playbook. Every step was researched, configured, and calibrated for an Indian B2B buyer.

Week 1 – 2

Map the ICP. Build the lists.

We mapped the ideal customer profile in detail and built enriched lead lists with research depth their team hadn't seen before. Every account had a reason it was on the list.

Week 2 – 3

Configure CRM. Set governance.

Built the CRM from scratch with automated pipeline stages and a governance framework — so no lead would slip through, and every interaction was logged automatically.

Week 3 – 8

Deploy hyper-personalised outreach.

AI research agents powered every message. Each prospect received outreach that referenced something real and specific to their business — not a templated mail merge.

The numbers, plainly stated.

Meetings booked
30+ qualified meetings
Timeframe
Under 60 days
Starting point
Zero outbound infrastructure
System handed over
CRM + AI agents + governance + outreach engine

Before Vara Tech, we had no outbound engine at all. Within two months, we had a full pipeline and a system we could trust.

— Founder, B2B Travel & Tourism

Want this for your business?

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